Today is an exciting day.
It is the start of my Guerrilla Marketing Coach Certification course put together by Jay Conrad Levinson and Mitch Meyerson.
I was first attracted to Guerrilla Marketing by one powerful thought.
It is for business owners and managers with big ideas, dreams and visions but small wallets.
That was me and it is probably you.
The vast majority of companies can't afford the lavish but wasteful advertising we see from the big brands.
According to Jay Abraham, marketing is the ultimate leverage.
It costs the same to get 100 leads from an advert as it does to get one.
It costs the same to convert 25% of leads into paying customers as it costs to convert 10%.
It costs the same to get 50 enquiries from an exhibition as it does to get 5.
Guerrilla Marketing has some very powerful concepts for anyone wanting to get a "bigger bang for their buck" from marketing.
It is exciting for me to think that by the end of 2007 I will be a Certified Guerrilla Marketing Coach.
Follow the link if you would like to know more about the Guerrilla Marketing Coaching course unless of course you are based in the West Midlands (in which case you should forget anything you have ever heard about Jay Conrad Levinson, Guerrilla Marketing and Jay Abraham)
If you are not a coach or consultant but you would like to know more about how Guerrilla Marketing can help your marketing, the Guerrilla Marketing Jumpstart program is worth looking at. I also recommend the Guerrilla Marketing Association.
It is with its workbook and 12 audio recordings and with coaching sessions and I have been through the workbook before my proper course started.
Read my thoughts on Guerrilla Marketing Week 1
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