Brian Tracy has an excellent 21 Secrets to Success series and I have eight of the CDs. I have decided to start with"21 Ways To Build A High Profit Business."
What Causes High Profits?
Brian Tracy asks a simple question that you may have been asking yourself:
"Why is it that some businesses are much more profitable than others in the same industry?"
The answer is that in almost everything we do, there are predictable causes and effects. Put your hand in a fire and you get burnt. Profitable companies are profitable because they have done the things that make them profitable.
So the implications for you are that the cause and effect relationship can work for you too. If you do the things that profitable companies do, then you will start earning higher profits.
Brian Tracy's Style
I know that some people are concerned about how "hyper-active" motivational speakers can become and wonder whether they could bear to listen to an audio. It's one thing to get all excited in front of an audience, another to do it on an audio recording that will be listened to many times.
Well let me reassure you.
Brian Tracy has a nice calm gentle delivery in a natural speaking voice but with plenty of inflexion. He is very easy to listen to and this audio recording bears repeated listening. I have already heard it about five times as it is in my car at the moment.
He does however deliver a lot of content quite quickly and I find that he will say something that will spark my brain into gear as I start to think about how I can use the idea, either for myself or for a client's business.
Because my brain is racing ahead on the practicalities of making more money and Brian Tracy's delivery doesn't demand attention, I can miss his next two tips.
Fortunately that's the beauty of audio recordings. Miss two tracks and with a couple of clicks you are back where you want to be or you can pick up on the ideas the next time you listen.
The alternative approach is to use active listening techniques and really concentrate on what he says (and the audios work well like that) but then you miss those initial sparks of insight that can be so important.
The Key To High Profits Is Flexibility
Have you noticed how quickly things seems to change around us?
If so, you won't be surprised to learn that Brian Tracy regards flexibility as the key to building a high profit business.
You have to be open to the idea that what you are doing is no longer working as well as it used to or it could if you make some changes in your approach.
The powerful technique that Brian Tracy recommend is called zero based thinking and I love it.
Zero based thinking really focuses your mind on an issue and is the best way I know for making those difficult decisions, that bit clearer.
Are you ready to try some new approaches?
Are you ready to do what high profit businesses do so that you too have a high profit business?
21 Great Ways To Build A High Profit Business
Sorry but I'm not going to tell you what all 21 ways are for a couple of good reasons that I'll explain below but I will tell you what the first first ways to build a high profit business are:
- Develop a clear mission for your business.
- Determine exactly what business you are in.
- Decide exactly who your customer is.
- Strive for competitive advantage.
- Take the long term view.
Each of these five take what I think of as a strategic perspective. Brian is asking you to answer the big questions with as much clarity as you can. Later tips cover sales and marketing, customer service, leadership and people management.
A Taster of Brian Tracy & the 21 Great Ways To Build A High Profit Business
I found this video on YouTube and it gives you 6 minutes to experience this program.
My Rating of 21 Great Ways To Build A High Profit Business
I have decided that "21 Ways To Build A High Profit Business" merits a 4.5 star rating and that makes it a strong buy recommendation.
To put this into perspective I can currently only think of two audio programs that will receive a 5 star rating - one by Jay Abraham and the other by Peter Thomson - and so far I only have four books carrying the full five stars.
Why I Held Back The Goods
- I need to respect Brian Tracy's copyright and not go too far.
- I think that you should buy the audio CD from Brian Tracy International (click on the link to go straight to the product). Buy through my affiliate link and I earn a small commission.
- I want to blog around these issues individually by giving you Brian's ways but my interpretation.
- Because Brian is running a great offer at the time of writing - you can get this CD free provided you are prepared to pay for the post and packing.
Brian Tracy is offering the CD free for one good reason. He knows that many people who receive the CD and then listen to it will be so impressed that they will come back and buy more of the 21 Secrets of Success, some of his more extensive audio programs or even enrol in the Brian Tracy University (affiliate link).
You could chose to take away the time delay because there is a great value compilation of the 21 Secrets to Success available.
Brian Tracy 21 Great Ways Combination Pack (affiliate link)
Brian Tracy will feature much more in this blog in 2008. He covers a wide range of topics similar to the Business Coaching Blog and even extends his thoughts outside of my scope but everything I have seen or heard from him has been of a high quality.
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