Your Profit Coach, Paul Simister provides business coaching to help entrepreneurs and business owners find hidden profit with low cost, low risk strategies
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"‘Managing the finances is the job that most business owners like least.
It takes them outside their comfort zone. They feel frustrated and even
angry that they don’t have the necessary skills to address all the
financial issues arising in their business.’ So says my guest Judith
Astles.
Following an impressive corporate career with such companies as
SAGA and Zurich Insurance, she has now turned her attention to setting
up the management-reporting framework for a number of small businesses and has helped save a company from insolvency by producing a financial
plan that matched their marketing plan and conviction that the business
was viable. Show notes, links and additional resources can be found at
the Show Blog (after the show) http://frontline-results.com/radio"
Improving your financial control is such an important area and while Friday's statistics show that the recession continues, making trading difficult, things are likely to get even worse for small businesses when the economy returns to growth.
It's especially true for cyclical companies that exaggerate the economic trends because growth requires additional financing to support it and there is little sign that the small business credit availability has improved significantly - the bankers seem want the money for themselves.
I was surprised to see an advertisement in The Sunday Times yesterday from Chris Cardell promoting his Essential Profits Strategies 6 CD Set for free (plus postage and packaging) which are worth a claimed £295.
Chris Cardell claims to be "Britain's leading authority on Entrepreneurial Success, Marketing and Internet Marketing for Small Businesses". A bold claim and I am sure that if he say it enough...
I have been on his email list three times - in 2007 and cancelled after a few, in 2008 and cancelled after one and from March 2009 to date.
To be honest he has not made much of an impression on me but two things did make me sit up and take a bit more notice. He has some powerful marketing friends as both Bill Glazer (Dan Kennedy's partner) and Jay Abraham have worked with him this year.
I thought after ignoring the offer repeatedly I would give the Essential Profits Strategies a try. If only to be prepared for clients to come to me and say that they had listened to them and wanted to move further.
This is his standard offer to get people to try out his monthly membership site with a two month free trial before the £39.95 with a claimed "you can cancel at any time". Mind you it's not clear how you cancel from either the advert, the welcome email or a Google search for "how to cancel Chris Cardell".
The information in the Essential Profits Strategies CDs may be excellent and I will let you know but I thought one aspect of the advert stinks.
The blatant manipulation of scarcity.
The advertisement says "If you are one of the first 75 business owners to respond, you will also receive, as a special bonus, two months' FREE membership of Chris Cardell's VIP Inner Circle."
It repeats the offer at the bottom to emphasise the point.
Now here's the thing.
This is a quarter page advert in the UK's biggest selling Sunday Newspaper and carries a headline of:
"Attention: Business Owners
Claim Your FREE CD Set worth £295 with URGENT
Information On Surviving And Thriving In The Recession"
I went to the website at about 16:30 on Sunday - and I qualified for one of the 75 free places.
I tried again at 07:00 on Monday morning - and I still qualified for one of the 75 free places.
So either the 75 is a con designed to manipulate you into taking action, the advertisement hasn't pulled in 75 takers in 24 hours (the Sunday Times has a circulation of 1.2 million) or the UK's leading authority on Internet marketing has screwed up the website.
You decide which you think is the cause but also know that it is the same offer he has made to me repeatedly.
The two months membership of the Chris Cardell VIP Inner Circle is an example of the forced continuity model which has been widely discredited in Internet marketing circles as a way of duping people. You will continue to be charged £39.95 until you give the instruction to stop and Chris Cardell's company then decides to act on the instruction.
The better approach is to offer optional continuity giving you the chance to opt-in for the two months free offer if you want to give it a try or to reject it and still take up the free gift which still puts you on the email list and exposes you to Chris Cardell's marketing ideas.
You must decide whether the 6 CD set Essential Profits Strategies is worth the risk.
Is it worth £295?
I don't know until I listen to it but if you want some top marketing advice with no strings then take a look at Jay Abraham's MasterMind Marketing System 6 CD set available from Nightingale Conant for about £80.
If you are in the UK - and this offer from Chris Cardell is only available to UK business owners - and it appeals to you then click over to www.profits30.co.uk and see if you also qualify to be one of the first 75 to respond for two month's free membership of the VIP Inner Circle.
Chris Cardell promises that you will discover:
How to overcome customer's resistance to buy in the current economic climate
Advanced marketing and internet marketing strategies designed to increase your profits by 30-90%
Why most small business advertising does not work.
How to charge higher prices without losing customers
And much more.
I am neither for or against this offer in general. It may be just what you need to boost your business which is why I am sharing the offer with you.
But it comes with some blatant manipulation and a downside which I thought that I must warn you about.
It's not just the forced scarcity of the "first 75", Chris Cardell is also playing the reciprocation card. If he gives you something of value then decency suggests that you owe him...
Fortunately the world's leading authority on influence and persuasion, Robert Cialdini says that if the factors of influence are used to manipulate you, the obligation of reciprocation doesn't apply. It is OK to take and not give back.
And since the advert says that Chris Cardell is "commanding daily consulting fees of £40,000", this is a gift he can afford.
If the Essential Profits Strategies CD set is top quality and gives you lots of ideas for profit plus the instructions on how to implement and you gain from the two months membership of the VIP Inner Circle, you'd be crazy to cancel. Otherwise do what you must to protect your profits...
I also had a quick check on the internet for Chris Cardell reviews on the basis that people were going to have lots to say about the UK's leading expect on entrepreneurial success.
See Chris Cardell Ultimate Marketing Course Review - a positive review by someone in the first few weeks of a big program (and yes it is an upsell when you sign up for the CD set - and you'll be taken to a recommendation products page with lost of affiliate links) plus two negative reviews, one from someone of the email list and one from someone who attended a Chris Cardell event which turned into an expensive pitchfest of speakers trying to sell more stuff.
Is Chris Cardell Kosher - a bit more positive here with praise for the free stuff used to sell additional services.
I can't find anything on the Essential Profits Strategies CD set so it looks like I will be the first when I write my review assuming I still get sent it.
I also thought I would check out the main three Chris Cardell sites on Alexa as they came up in the Google searches - cardellmedia.com, cardellmedia.co.uk and yourbusinessuccess.co.uk. Alexa is owned by Amazon and uses traffic from the Google tool bar to provide an independent indication of website traffic.
I added in my blog as well as comparison (in turquoise blue). I must admit to being a bit puzzled as I would have thought the UK's leading expert would have dwarfed little ol' me.
The individual Alexa rankings (the smaller the number the more popular the website) are:
As the ratings change several times a week, I have given you the links so you can keep updated. The sign up page for the Sunday Times offer is not rated but if you click on it, the site automatically transfers to cardellmedia.co.uk anyway.
It is psychology 101 that if you want to encourage a certain behaviour, you should reward it and that certainly applies to encouraging your clients to give you referrals.
Referrals are recognised as the second best source of extra business (after your existing customers) but I know many businesses who provide a good to great service but are frustrated with how few referrals they get.
These are incentives that effectively punish your client for making a referral.
How do they do that?
By making your valued - and extremely kind - client feel bad, unappreciated and undervalued.
As Tracy points out, there are three ways you can do this dastardly and just plain stupid thing:
Give your customer a voucher to pass on so their friend gets a better deal than they did or can have in future. You know the kind of thing I mean. "Here's a voucher for you to pass on to a friend or family member so he or she can have a $100 off our service." Much better to offer both of them a $100 discount or if you can't afford top invest $200 in attracting a new customer, splitting it $50 each.
The special discount that isn't special - instead of treating this customer who is doing everything you want as someone truly special, your reward is something that is available to every Tom, Dick or Harry who turns up at your website.
The token discount - the $10 off a $300 service.
If you are going to give upfront incentives for referrals, it is pretty clear what you must do.
You must make your referring customer feel valued and special.
A good referral is win-win-win.
That's good for the person receiving the referral, good for the referrer and good for you.
Provided you give a good service at a competitive price and you have a back end range of products and services, the lifetime value of a new customer should be enough for you to be generous so that creates the win for you.
The "good service at a competitive price" backed up with the confidence of a trusted recommendation from someone they know, is a win for the person receiving the referral. Even better if they get a special deal as an incentive to take action. Yes even with a great referral to a pressing problem, some people still need to be knocked off the fence and into taking action.
Your existing customer can see how you win from the referral and how his or her friend gains and may get a nice, warm glow inside for helping out. That may be enough but remember where I started this blog.
To encourage a certain behaviour, you need to reward it.
And you do want to encourage your customers into giving you referrals don't you?
Some people want the incentive of the reward upfront before they think about making a referral. It's classic "what's in it for me?"
Others resent the idea of an incentive and feel tainted although it can depend on the way that you "sell the idea" of giving referrals.
That does present a dilemma and which way to go depends on your market and your customers; expectations.
But you find out by talking to your customers. Explain that if they are happy with your service, you would like to receive referrals and you are thinking about introducing a referral program. See how they react and then test.
Regardless of whether the incentive is upfront, you need to be saying "thank you" in the most genuine and sincere way you can.
For upfront incentives, make sure you deliver on your promises quickly and reliably. You don't want your customer thinking they have been taken advantage of.
If you decide that you are not going to have a referral incentive program, you still need to being rewarding the referral.
Say thank you and keep your customer informed about what is happening. Yes they will probably know from the family member or friend but you want the positive endorsement to continue.
Give a reward for the referral - special treatment, a gift, a discount off future services that is valued by valued by your customer. Sometimes a simple thank you is enough for the first one of two referrals (remember the warm glow of giving referrals) but if your customer keeps doing it, follow up with something meaningful.
Marketing guru Dan Kennedy tells the story of giving a lawyer referrals worth $100,000s until he suddenly realised that he's never even had a thank you. So he stopped.
If you have customers who are giving you referrals, you don't want them to stop.
You want more referrals because it is such a great way to grow a business so reward the behaviour you want to encourage.
Why is it that so many businesses fail while others go on to great success?
I am planning to answer this key question in a special report, The Profit Tipping Point ™.
I believe that there are special factors, dynamic factors some of which are controllable and some which can't be controlled but can be predicted, giving the observant a chance to take proactive action.
One of the nice things about working with many businesses is that you get to see them from the inside out.
I've been inside businesses that make money hand over fist. Everything was so easy and life was (relatively) stress free.
I've also been inside businesses, losing money and fighting for their very survival, sometimes winning but sometimes losing.
I've also been a senior executive in a business that one year had a huge increase in profits but two years later experienced the faster fall in profits into loses that I've ever seen.
These experiences plus extensive study into business success and business failure has led me to believe that there are a few key factors critical to the Profit Tipping Point ™.
The market - economies go through boom and bust periods which affect individual niche markets differently and products pass through their own life cycle of growth and decline. The market is therefore a key factor in the profit tipping point.
The intensity of competitors - if you have stupid competitors who believe that everyone buys on price and price alone, then business is tough. Pressure from profit tipping point 1 often automatically flows into price competition, compounding the impact.
The presence of a competitive advantage or disadvantage - this can be a demand advantage so that customers have increased willingness to buy a particular brand or a supply advantage. As you gain competitive advantage, industry profit tips to you but as a competitor gains advantage, putting you at a disadvantage, profit tips away from you.
The effectiveness of management - I am convinced that the quality of management makes a key difference.
The inner game of the business owner - when I have talked before about the Profit Tipping Point, I used to see this as a factor in management effectiveness but the more I see and learn, the more I think that it is a separate factor. You can be a great manager with all the skills and knowledge but if you don't have a vision, if you are not committed with a fierce passion, little obstacles become major roadblocks. But if the inner game is right, there is a away around just about any constraint.
I'm currently writing The Profit Tipping Point report (to receive a free copy, please join one of my email lists and you will get it when it is published) but I'd be interested in your thoughts.
What are the key factors that tip a business from profit to loss or from loss to profit? Do you have a success story or a business turnaround story to share?
It's Monday and I thought I'd give you a gift - a free 20 page pdf called "Simple Sales Methods That Work".
Discover:
How to use simple postcards to generate low cost prospect leads
Increase your sales by reversing the risk
Four ways to get your prospect's attention fast
Beat your competitors without cutting your prices
Increase profit with effective follow up
How to get free testimonials and use them to increase your sales
Three buying motivators to increase your sales
Three ways to get more sales when you advertise
And much more - I've given you about half the contents but I know there is a limit to the number of bullet points you will read.
All you have to do to get the Simple Sales Methods That Work pdf is to enter your details below and then re-confirm your email address. I hate spam and I don't pass on your details to anybody.
Fill in your details and you can be reading about the Simple Sales Methods That Work in a matter of minutes.
After you read the report, I'd appreciate a comment about what you think and in particular which tip you thought could have most impact on your business.
Are you unhappy that your customers and clients are not giving you the referrals and word of mouth recommendations that you would like?
Instead of blaming them, it is time to take action and come up with a few strategies to create referral opportunities.
If you sit back idly and hope that your customers
are going to refer you so that you get new clients the easy way then I have bad news.
Some will you refer you but only when they are hit over the head
with such a blatant opportunity -
"Do you know a good accountant?" say Michael
"Yes mine seems to be OK. You could try John at Smith, Jones & Co" replies Peter
It should create a lead although it is not the ringing endorsement you would want to make it easy to convert the referred lead.
Another potential conversation might not go as well.
"I'm
not sure that my current accountant is up to the job. I keep on having
to chase him and the tax advise seems very vague" says Michael.
"Yes
it is difficult to know what they do isn't it when you only
understand two out of every three words and the clock is always running
so you know that every sentence is probably costing you a pound?"
replies Peter.
The referral opportunity is lost.
John the accountant at Smith, Jones &
Co hasn't trained his client Peter but there is a chance that the
opportunity can be revived if some time soon, John asks Peter:
"I'm just calling to check on your
accounting service? How are you finding it? Is everything coming
through on time and are my staff polite and efficient?"
Peter replies "It's going well thanks. I am very pleased and the extra information and guidance your team are providing is giving me much more confidence that I'm managing my business for profit."
John replies "That's excellent to hear. I bet you know plenty of other small businesses don't you?"
Peter "Yes of course"
John "Do you think of any of them could benefit in the same way that you do? We are always looking for new quality clients and it is especially nice when happy clients refer them."
Peter "I can think of three people immediately who mentioned that they are not happy with their accountants. I can give you their details and put in a good word for you. Now that I think about it, I should have done before but it didn't occur to me."
John "That would be great Peter. I'd really appreciate it."
A few days later John rings Peter.
"Hi Peter, I am calling to say thank you. The five people you thought were unhappy with their accountant have all agreed to come to see me and two of them, Bob and Rose have already signed up as clients.
As a thank you, I'd love to treat you to lunch next week and it'll give you a chance to pick my brains about your new business expansion without the clock ticking."
Peter "That would be great. I'm free on Wednesday and Thursday for lunch. I've thought of a couple more people you might want to contact as well"
Final Thoughts On Referrals
Referrals and word of mouth recommendations are a huge opportunity for what I call hidden profits - the potential is already in your business but you are not tapping into it as effectively as you could do.
The important issues to remember are:
Train your customers and clients to give you referrals. Be clear that you love to get referrals. Help them spot opportunities and know what to say.
Deliver a great product and service - your clients need to be happy to give you positive word of mouth.
Look for and create opportunities for your clients to express their satisfaction with how well your service is working. Even if you get to hear a complaint, it gives you the chance to fix the problem and to save the relationship.
Now that Typepad have made changes behind the scenes which allows me to install Google Analytics, I thought that I would start a feature "What's hot on the blog".
Not sure if I will do it every week but I think it will be interesting to see how the list develops.
In reverse order the top five pages in the last week were:
The top winning page on the blog for October 2009 was the League of Extraordinary Minds which pipped the Product Launch Manager by one page view and these two launch based blogs were well ahead of the standard business topics.
For some time I have been planning to start one (or more masterminds) as a sideline to my coaching and information marketing business. The problem was that I was sure how to create a mastermind and run it for profit.
I keep hearing about the gurus and their masterminds - I think you would be surprised how often they meet up and share ideas and help solve each other's problems.
So when I heard Dr Ben Mack (branding expert and StomperNet faculty member) had created a one hour mastermind process which could be used to help a small group of people focused on a common interest I was very interested.
The idea is that it is a telephone or face to face mastermind group which meets once per week for one hour - and since the maximum number of people who should be involved is seven, that's effectively seven minutes each week where the light and power of the collective minds shines on you and any issue you want solved.
I had Ben send me some mp3s of the trials and I must admit that it is a fascinating idea with some great results, both for the person running the mastermind and for the members.
It has just come on to the market and my willpower lasted about 90 seconds as I scanned the letter after checking on the price.
The idea of masterminding was popularised by Napoleon Hill in the classic book "Think & Grow Rich" based on the private masterminds of his sponsor Andrew Carnegie.
Through research Dr Ben Mack has been able to go further than the ideas for masterminds covered in Think & Grow Rich.
He has the Carnegie Construct with its frame-setting start and ending statements that add power and structure to the idea of a short, regular mastermind.
Who Is The One Hour Mastermind For?
I see leading a mastermind group or a small number of them as a natural activity for a coach - business coach, life coach, even a sports coach. It doesn't matter. The task is to facilitate the meeting and to add your expertise if the group seems to be stumbling over a particular problem.
For clients, the one hour mastermind can again be anyone who wants to get together and work on a regular problem.
I naturally think of business owners - and probably separate masterminds for start-ups and established businesses - but you can be much more specific and focused.
If you want to run the London marathon, you could create a mastermind for other people who want to run the marathon so that you can work on ideas, issues and problems together.
The Role Of MasterMinding In Your Business
There are three ways that you can use the concept of the one hour mastermind:
As a lead generator for your main business to help attract new prospects and build up the "know, like and trust" factor.
As a back end product for existing clients who have been through your coaching program (for example) and would still like some involvement but don't want to continue with high cost-high involvement coaching.
As a main business model. Dr Ben Mack's students have already shown that the One Hour Mastermind construct can be used to create a good income from only working a few hours per week.
Personally I see it as a combination of points 1 and 2 because it is so flexible although I wouldn't want to mix groups with people who have been through my coaching and people who haven't.
I couldn't resist it because I believe that masterminding is going to become an increasingly popular activity over the next few years and I'd like to catch the wave on the way up.
The big mailings on the One Hour Mastermind are being done tomorrow (October 17th) so I expect the places to go very quickly since I know some of the JV partners and the vast size of their lists.
Free Information About The 1 Hour Mastermind Academy
If you like the idea but you are not ready to buy, a lot of free content explaining the mastermind construct and case studies of people using the 1 Hour Mastermind to make profit are available at:
The details of the first panel interviews for The League Of Extraordinary Minds have been revealed on "Getting Customers To Choose YOU Over Everyone Else: Leveraging Credibility, Believability, and Trust in Everything You Do".
I talk about the need for prospectives to know, like and trust you before they buy from you but I am sure that the panel interview will go much deeper than I do.
Just look at the quality of the first League of Extraordinary Minds panel.
Jack Trout, author and co-author (with Al Ries) of the business classics "Marketing Warfare," "Positioning: The Battle For Your Mind," "Differentiate Or Die," "The 22 Immutable Laws of Marketing" and many others.
Joseph Jaffe, CEO of his company Crayon and author of "Joining the Conversation," brings social media strategies to Fortune 500 companies... to increase their success and profitability, as one of the most sought-after thought leaders on "new marketing."
Kevin Hogan, author of 19 books on persuasion and "unconscious influence," including the runaway hit "Psychology of Persuasion." Listen as Kevin reveals "secret" persuasion techniques he shared with... and was paid a fortune by... Starbucks, Mutual of Omaha and the US Postal Service!
Michael Bosworth, author of "Customer-Centric Selling," "Solution Selling," and "Creating Buyers In Difficult Selling Markets," works with all of the different issues and influences of selling, including "buyer oriented" sales methods.
Russell Granger, a life-long researcher of breakthroughs in the psychology of selling and success, author of his newest book "7 Triggers to YES: The New Science Behind Influencing People's Decisions," Russell helps others understand the new science of success, and the power persuasion has in the whole process. His views are fresh and noticeably different from the standard old-line thinking of business success.
Bert Decker, an icon who has coached some of the biggest names in business, and helped them become more effective at getting their message across to their audience. Being the author of the landmark book, "You've Got To Be Believed To Be Heard", he works with and coaches the most impactful communicators in existence.
Stephen M.R. Covey, having researched the most important business facet... trust... he wrote the most influential and most referred to business book in the last number of years, "The Speed of Trust." According to Stephen, nothing is as fast as the Speed of Trust. And the ability to establish, grow, extend, and restore trust is the critical leadership competency of the new global economy.
I have linked through to Amazon so that you can see the stature of the experts contributing to the getting Customers To Choose You" panel.
Joining The League Of Extraordinary Minds
This is the first of nine expert panel interviews you get for FREE when you sign up at The League Of Extraordinary Minds (affiliate link).
No sneaky tricks and no credit cards needed to listen to the interviews.
But I recommend that you pay attention to the sign-up offer. For just $67 you get the mp3s of the interviews - (I usually listen at 150% saving me 20 minutes in every hour - how much is your time worth?), transcripts and the how to guides.
You also get free membership in The League Of Extraordinary Minds monthly program and lock in a rate which is 50% of the regular price.
As I say, this looks like one upsell to say YES to. I was ready to buy my upsell when I was offered the opportunity to have access for free because I am a leading affiliate for Strategic Profits.
League Of Extraordinary Minds Review - Panel Interview 1
I listened to some of the broadcast "live" and for me it emphasised the importance of having the mp3s and transcripts to give me control over how I get the best out of these panel interviews.
Personally I have trouble listening to anything for more than about 20 minutes and my mind starts thinking about how I can use ideas. While that happens, I would be missing other tips.
The basic format of the League of Extraordinary Minds calls will be seven experts who are each asked the same seven questions.
That makes it 49 impact points during the interview and potential any one could have multiple ideas that impact on you.
The call starts with an introduction to how the process will work and then gives you a brief overview of each of the experts. This takes the first 11 minutes.
The Seven Questions On Getting Customers To Choose You
This seems the best way to summarise the content of the call. I have edited the questions to give you the gist rather than typed word for word:
What's the single biggest strategy for moving from distrust, dubious and suspect to seismic credibility?
What actions would you recommend to improve credibility that can be taken quickly and what longer term actions would you recommend?
What's the best way to find out what the marketplace really thinks about you?
How can people make better use of their customer contact points?
What one exercise should people do to increase their trust, believability and credibility?
What is the single biggest insight you have that's not been covered so far?
From your expert perspective, what is the one question we should have asked you but didn't, why and what is the answer?
Content Review
This is heavy duty listening and there is a lot to take in from my first time through.
Each expert answers each question and there is no interaction which makes me wonder whether the interviews have been conducted individually and edited together. That has the huge advantage of stopping the free for all that you can hear on radio discussion panels but it stops one expert commenting on something said by another.
At the end Rich Schefren and Jay Abraham went through the call picking out what they see as the key elements and both make some very valid comments.
Effectively if you want customers to choose you because you are are more credible, believable and trusted, then you need to be entering into a conversation with your market.
It can't be a one way process. You need to continually adjust to feedback and it may be that when you stop broadcasting and start listening, you may not like what you hear.
Tough!
If perceptions are bad then they are costing you money and you need to be able to identify what's being said or thought before you can start to move perceptions to a more favourable basis.
Deep down trust comes from a number of factors but Stephen Covey made it clear that the fastest way to be build trust was to promise to do something and do it. Then promise to do something and do it...
My Concerns
This was a fascinating session and I am sure that I am going to keep getting ideas out of it as I listen to it again.
However I do have several concerns.
The first is over the sheer length of the call. To get through this in one go needed tremendous stamina live. It was tough enough when I had control over how the mp3 played and could stop it when I needed a break.
It would be nice to have the session split into tracks
Introduction
Each answer to each question by each expert
Summary and conclusions
The reason I say that is that I would have liked the facility to listen to the ideas of each expert in a continuous stream. Some referred back to building on their previous answers and I was left thinking "what was it they said?"
I struggled to keep adjusting my frame of reference for each expert because, although the questions were the same, the answers came from different perspectives.
Star of Panel 1 - Russell Granger
Do you agree?
Your Chance To Hear The League of Extraordinary Minds Panel Interviews
This was the first of nine free panel interviews.
The only way you can hear this one is to buy the recording set which is priced very reasonably since you also get the transcripts, action guides and one month free in the League of Extraordinary Minds monthly membership.
You can join to hear the other panel interviews that have not yet been scheduled by joining at the League of Extraordinary Minds - affiliate link.
The League of Extraordinary Minds is a very special brain trust of many of the best business experts in the world and it is launched today at 3:00 pm Eastern.
54 business experts are being featured in 9 panel interviews focusing on:
How to successfully deal with skeptical/apprehensive prospects and buyers...
How to instantly build granite-like trust and credibility...
How to build a huge online loyal community...
How to make your sales efforts 75% more successful...
Keys to direct marketing success...
How to persuade different personality types to buy from you...
The formula for becoming the ultimate entrepreneur...
How to make big things happen - fast!
The one business system that works today...
These League of Extraordinary Minds panel interviews will come from over a six week period from the end of October and will be followed up the next day by an extended analysis which turns the ideas into a series of actions steps since you only gain real value when you change what you do.
Your First Free League Of Extraordinary Minds Interview - Tony Robbins
The reason for signing up immediately is that you will gain access to a 95 minute interview with Tony Robbins.American Express Business surveyed their members and asked "Who would you most like to be coached by to take your business to the next level.
At the top of the list were five men with about the same level of popularity - Tony Robbins was one and the others were Warren Buffett, Bill Gates, Lee Iacocca and Ross Perot.
Tony gives answers to a series of questions posed by Jay Abraham - and if you have heard Tony Robbins speak, you will know that he gets into the flow. There are a few questions but a lot of great ideas.
How did Tony Robbins become such a phenomenal success? (8:00)
What does it take to influence people and how can you take your skills to a higher level? (18:30) - the answer includes the six human needs (very interesting).
How do you succeed in business? (50:30)
The two master lessons of life (70:45)
How to get the most out of the free 9 sessions in the League of Extraordinary Minds? (85:45)
I help small business owners find hidden profits using low cost, low risk strategies.
I guarantee a 500% return on investment on my coaching.
A commitment to excellence creates a wonderful, virtuous circle of customers who buy more, more often and recommend you.
I am a chartered accountant, MBA and a certified Guerrilla Marketing Coach and have been an independent consultant / coach since 1995.
My profit coaching is a combination of marketing, business strategy and finance using the Eight Pillars of Business Prosperity.
I only work with coaching clients in the UK and can be contacted at paul@plancs.co.uk or call 0121 554 4057.
Beauty and the Beast
The beauty is my Italian spinone Gina, the not so hairy one is me...
